Knogick

Addictive Learning

Our mission is simple: to use state-of-the-art research in educational psychology, graphic design, and social motivation to gamify education so that students aren't forced to learn, they want to learn. 

Knowledge + Magick = Knogick

About

Our mission is simple: to use state-of-the-art research in educational psychology, graphic design, and social motivation to gamify education so that students aren't forced to learn, they want to learn.


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Education Today:

Education today is behind the times. It’s not only inefficient, but also overwhelmingly ineffective. Indeed, nearly two-thirds of eight-graders score below the standard for proficiency in math and reading every year. Compared to kids in almost every other industrialized country, even the students who pass these exams are two years behind. To try and make up for this, a third of students entering college have to take remedial courses and many don’t make it: less than half of American students finish college. Yet, in today’s knowledge-based economy, while a post-secondary degree is required to find a decent job, it’s not sufficient. Competition is on the rise at home and abroad and American students are not prepared. There’s no doubt this a serious problem and it’s about time something was done about it. So why is our education system failing?

What We're Doing:

We don’t believe there’s anything implicitly boring about learning academic subjects that would set them apart from the complex understanding of systems required to play modern games. The difference is in how they’re linked to other naturally rewarding activities. Our product bridges the gap. We’ve created a game that integrates education into the game dynamics to build an enhanced learning environment. Unlike our competitors who have attempted to apply the concepts of gamification to teaching by overlaying them onto a traditional learning paradigm with relatively poor graphics, we’re revolutionizing the approach to education. By combining a complex system for social interaction, high-quality graphics, and big data algorithms for customizing each user’s experience according to real-time feedback on performance, our product links effective and entertaining education to the social and game layers.